get predictable pipeline that closes

Fix Your Go-To-Market

A Live, 1-hour Clinic for B2B CEOs and Founders who want to Install a Digital-First System for Generating Booked Calls, and New Business

TESTIMONIALS

Watch Our Client's Experience and Results...

Amnesty and The Blue Zinc Team went from being a Market Leading HealthCare Platform with Confused Marketing and Sales to Private Equity Sale

“It felt like therapy. Marketing and sales weren’t working, but there was no clarity about why.
The work helped us slow down, understand what was actually broken, and fix it properly.”

David (Co-founder at YTS) Opened a New Lead Gen Channel and made £120,000 in Sales from £3,000 in Ad Spend

“Once the momentum kicked in, it really kicked in – we now have a high-quality lead channel we simply didn’t have before. The transparency, managed expectations, and consistency meant when it took off, it felt built into the plan rather than a surprise.”

Simon (CRO at Givepanel ) Went From £500k Annual Revenue to £10M ARR in just 2 years

“Rob helped us put the puzzle pieces together - we had product-market fit, but not go-to-market fit, and that shift changed everything. Since then we’ve grown about 10x, with over 50% of revenue now coming from the US after finally cracking what that market actually needed.”

Ian (Founder at Socialight) went from no Digital-Marketing Knowledge to a Confident Modern Revenue Leader in just One Conversation

“Rob didn’t just help us drive more traffic – he educated me on how the whole process really works, which was where the real value came from. That understanding has made me a better business owner, not just someone outsourcing marketing.”

What's in the GTM Clinic?

  • 1-hour live consulting call

  • Runs every Tuesday at 4pm GMT (11am Eastern)

  • Run by our Founder, Rob Mattingley

  • He has 15 years in GTM experience, starting in junior roles, then building a B2B Agency, to working in-house as a Marketing Director at a $100M Organisation

  • We'll go over the key GTM challenges most B2B orgs face and how to fix them

  • You will attend with a small, carefully selected group of the world's top B2B CEO's to make sure you get the most out of it

  • Ask questions in real time and get real time solutions for your business

All for only $49/ session

Meet your clinic host

Hi, I'm Rob, Founder of Elara

13 years ago I started in a junior sales role, on the phones, hammering 150 dials a day in order to book meetings on my manager's calendar

I learned a lot of great lessons but it was exhausting and the returns were minimal

Pretty quickly, I realised that there had to be a better way!

I saw two of my first employers go under because they stuck to old-school sales methods, ignoring the power of the internet and social media to grow their businesses

Since that first job, I have spent my whole career cracking-the-code on how to profitably acquire customers for B2B companies

I am extremely proud to have personally helped 250+ B2B companies to do exactly this

Starting with those junior sales and marketing roles...

Before growing a B2B agency for 8 years to multiple 6 figure turnover and a team of 20

Then, working as a Marketing Director for $100M B2B organisation

Where I managed hundreds of thousands in monthly marketing budget, rebuilding and managing a team of 40 and overseeing marketing results for a portfolio of 20+ B2B brands

Now I use this expertise everyday to help clients crack this code

I do this because I genuinely love seeing my client's grow and progress personally, and the business growth that comes with that

Stop Stumbling Blind Through Go-To-Market in a Digital-First-World

Modern, Digital-First Marketing and Sales Is Complicated

It Takes Years and Many Thousands of $ to Master

The GTM Clinic Is Designed to Speed Up Your Learning Curve and Save you Years of Headaches and Wasted Budget and Energy

We Help You Uncover Your Biggest Go-To-Market Challenges and Apply Proven Solutions in Real Time to Your Business

What other CEO's say about working with us...

Mark Frithian

Co-founder - WideOpen

"Rob has been an amazing partner to our business. We came into this work without deep experience in LinkedIn ABM - including how to use the channel, what “good” looks like, and what expectations around success should be at each stage.

Rob meets us exactly where we are. He takes time to understand our business, our audience, and what we’re trying to accomplish, and then helps translate that into a practical approach that can be executed on LinkedIn. Very happy with the results. He guides and helps us work through the real questions that determine whether the program performs: Are we optimizing for leads or brand engagement at this stage? Are we targeting too narrowly? Is the offer too much too soon? Should we reduce friction and move toward softer CTAs? What creative is actually earning attention - and what needs to change?

He stays close to performance, communicates clearly, and makes smart adjustments as we learn. Rob is also incredibly accessible and responsive despite time zones and geographic distance - easy to reach, patient with our learning, quick to follow up, and consistently proactive. We highly recommend his work."

Vicki Kenny

CEO at Camp America NZ

"Elara are fantastic and quickly picked up on what our market needs. I didn't have to teach them how to be effective with our target market - will definitely use again"

Pasha Riger

CTO - Sequen AI

Rob knows his craft and is very collaborative. He listens carefully, stays close to performance, and makes smart adjustments as we learn.”

Vadim Shelomyanov

CEO at Invar Technologies

“Rob is an experienced professional who is an excellent listener and highly goal-oriented. I definitely recommend him.”

May Chee Lau

CEO at Wise Invest

"Elara have been very patient with me in drawing out my campaign ad goals and clarifying my target audience. Very friendly and professional."

You are...

A B2b founder or ceo

established and trading

sick of inconsistent marketing and sales results

You are not...

looking for 'hacks'

a founder that outsources responsibility

relying on software or ai to plaster over GTM cracks

If You Want Clarity Before Scaling Go-To-Market Execution...

From GTM Entrepreneurs that have been there, done it, got the scars and learned the lessons. Not another fly-by-night Guru or Big 4 consultant that will bankrupt you and leave you with a pretty excel doc and nothing more to show for it in 6 months then...

13 years gtm experience and counting...

We've Been on the Frontline, Executing GTM for 250+ B2B Companies Over More Than A Decade

The 3 Big GTM Challenges

Not Knowing Your GTM Numbers

What was your Customer Acquisition Cost last quarter? How many demos did you book last week? The No-Show rate...?

Know these, or you and your team are running blind.

Not Generating Enough Opportunities

This seems obvious, and is the most important. Without this, there is nothing to close or even improve. If you’re here, you’re not alone.

Not Converting Enough Opportunities

I often go into businesses that have hundreds of quick wins hiding in plain sight in their CRM/tweaks to their sales execution. This is a great position to be in.

The Go-To-Market Clinic will help you identify where your biggest challenge is and give you the steps to fix it.

Saving you years of headaches and hundreds of thousands in wasted spend for just $49.

Built on 15 Years of Real Outcomes for 250+ B2B Businesses, Not Theory

Over more than a decade, we have helped our clients:

Go from £500k in annual turnover to £10M and into 3 new territories in just two years

Generate over £120,000 in new business from under £3,000 in ad spend by fixing channel selection, offer and sales process

Take a Health Tech platform from 20% market share (but with an underperforming marketing and sales function) to 100 new logos/year and selling to a leading private equity firm in under 2 years

Open up a new lead gen channel for an EdTech platform that was generating 2 leads per week to 139 leads per month within 2 months, and then increased their demo to closed won ratio to 80%, transforming the business forever

Generate 300+ opportunities in 6 months for a global leading procurement data platform with global heads of decision makers at Fortune 500 companies inc. Coca Cola, Merrill Lynch, Kraft Heinz

Here are more CEO's and Founder's experiences of working with us...

Celesd Willoughby

Head of Marketing - Avantage

"We engaged Elara to support our building of our Digital campaigns. They plunged head-first into planning, setup, messaging, re-engagement and creatives.

Their impact was felt immediately via a double-digit increase in response, acquisition and a 33% reduction in ad spend from their very first effort.

They took the time to understand our business objectives and what was necessary to ensure we stayed within compliance regulations.

They are organized, reliable, flexible, professional and delivers both on time and on budget. It doesn’t hurt that they're very likable as well.

If your organization is looking for an external resource to help boost your Digital effectiveness, I am happy to recommend Plexy to you."

Amnesty Coldwell

Head of Strategic Sales and Marketing

“It felt like therapy.

Marketing and sales weren’t working, but there was no clarity about why.
The work helped us slow down, understand what was actually broken, and fix it properly.”

Jonathan Wingrove

CRO at Itsettled

"Itsettled worked with Elara to drill down and develop our lead indicators for both our product and go to market strategies.

After invaluable sessions we were filled with confidence to hit the ground running on launch. Using the methodology instilled in us from Elara we continue to use their simple metrics to constantly improve our offering"

Get Clarity On The Most Important Next Step for your Go To Market Right Now, In just 1-Hour

Fix The System Before It costs You Another Year.

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